A little over 200 days ago the world changed. The confinement, consequence of the uncertainty that an unknown disease brought, questioned every aspect of our lives. Different trends accelerated and imposed a dizzying transformation on organizations and individuals. The consequences have been transcendent, from the physical distance that forced the remote work and school, the travel pause and the isolation, to the transformation of organizations, consumption patterns, and priorities in life. This isolation has also paralyzed the economies of the world, although at different scales, it is clear that the impact is not yet fully reflected. A VUCA environment (volatile, uncertain, complex and ambiguous) with extreme conditions that we never imagined nor were prepared to face.

Faced with this situation, a few days before the lockdown began, at spAce we decided to gather a group of specialists from different disciplines to structure what we call the The New Normal Workshop. We gathered a group of change and transformation enthusiasts that were excited about the new scenario, all the way from Barcelona, Madrid and Mexico City, to integrate a team with authorities in studying and understanding the future, design, architecture, hygiene, the human mind and marketing. We set out to design a two-hour workshop addressed to our clients and friends to share ideas and listen to them, with the intention of offering value in exchange of simply being our friends and clients, mainly because of that infinite curiosity that characterizes us.